If your people are NOT on Facebook and wouldn’t ever intentionally seek out another platform to log into your community, then you might be a prime candidate for a LinkedIn group. Rather, it’s actually WHERE are your people more likely to frequent and engage with the community? If I was looking to create an all-inclusive infrastructure and robust community to support an online program or course, I would likely look at one of those other platforms.īut the bigger question is not which platform has the most robust group capabilities. You might as well stick a fork in them.Īnd, I’ve caught myself saying the same thing when asked about LinkedIn groups from time to time because it’s easy to compare them to other platforms.ĭo LinkedIn Groups have the capabilities of Circle, MightyNetworks, or Facebook? Nope.
If you follow any of the LinkedIn gurus out there, you might have heard them refer to LinkedIn groups as being dead. Are you a member of any LinkedIn Groups now? Any features you'd like to see added to Groups? ⬇️ “LinkedIn Groups Are Dead” In this Mondays with Mindi episode, we talk about the pros and cons of LinkedIn Groups and how you can conduct ONE super simple experiment to find out if Groups are right for you.
#Creating linkedin groups professional#
If you're a professional looking to make the most of your LinkedIn presence, you'll be interested to know that I am a fan of LinkedIn Groups for certain niches and industries. LinkedIn Groups are usually NOT top of mind for most people when they start using LinkedIn.Īnd you may be surprised how many people are actually using them to identify their perfect-fit clients and starting up conversations (without ever needing to send a connection invitation!) Now, onto this week's topic! 🥭The Truth About LinkedIn Groups🥭Įver wondered if Groups was a missing piece to your LinkedIn strategy? With all the hubbub about the importance of communities and getting connected with the right people, it's often easy to overlook the obvious. And, I like to keep things fun, practical, and inspiring.
#Creating linkedin groups how to#
My mission is to help more professionals learn how to use LinkedIn, so we can all "up our game" on the platform, build thought leadership, and grow as leaders in our careers and businesses. We discuss the good, the bad, and the fugly. Whether you're a subject matter expert at the top of your field, a business leader looking to get on more boards, or a gritty entrepreneur trying to craft an ideal sales & marketing machine - you'll find one action item you can take away and implement each and every week to get you one step closer to your goal. and everything in between!Įach week, I share ONE strategy that you can use to optimize your personal brand or grow your business on LinkedIn. Whether or not you decide to have a LinkedIn Group, your nonprofit should still have a LinkedIn Page.The next edition of The Mango Effect is out! 🥭 If you're new, this is where we talk about all things related to growing our businesses and personal brands "the mango way" on LinkedIn - from personal branding to growing our networks to attracting more ideal clients to optimizing our profiles. Groups can be a great way to interact with a niche set of people but require more moderation and upkeep to maintain that conversation. What’s the difference between your LinkedIn Page and LinkedIn Groups? Your LinkedIn Page is designed to help you build a public-facing presence for your organization on the platform, while LinkedIn Groups allow for more targeted conversations with specific audiences. Your organization should have a LinkedIn Page even if you have a LinkedIn profile and vice versa. With a Page, your team can also gain an understanding of who is following your nonprofit and engaging with its content. What’s the difference between your LinkedIn Page and your LinkedIn Profile? Your profile lets you showcase your individual professional story, while a LinkedIn Page establishes an official presence for your organization. Your LinkedIn Page is also where you can post organization updates, job openings, and much more. A LinkedIn Page allows your nonprofit to have an official presence on LinkedIn so that people can easily research your organization.
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